F = D x V x F > SQ

Retiree’s will change once they become aware of their DISSATISFACTION and unrest with their current situation.

Are given a VISION for what a safer and more predictable future can look and feel like.

Are offered the FIRST STEPS to accomplish that vision and are properly educated on the financial mechanisms that ensure success.

Realize that the burden of DISSATISFACTION, the attainability of their VISION, and the ease of the FIRST STEPS are far more motivating than being a victim of the STATUS QUO.

The Principium Freedom Formula