Chris Alberta

President / CEO - chris@principium.com

For over 16 years, Chris has been an innovator in the financial services industry.  President of Principium Tactical Wealth Management, and CEO of Senior Benefits Group, he has successfully led a large team of Advisors, Agents, and Administrators to the peak of business in the Midwest.

For the private practice, Chris has designed a cutting-edge process for retirement planning, incorporating both the unique “Tactical” methodologies and “Dynamic” designs for managed money.  Years of public speaking, acting as a mentor to other Advisors, and his status as an original member of the illustrious IE (Independent Excellence) Group has turned his focus sharply on the retirement market right here in Michigan.

Chris is featured regularly in some of the nations leading publications such as US News and World Report, Forbes, SmartMoney, and many financial new websites.

With clients that reside in Fortune 100 companies, to many Professors, Doctors, and professional athletes, Chris has been able to carefully study the architecture of the plan designs employed by the wealthy.  Principium was conceived to bring the same level of depth and attention to the mass affluent, especially at home in Michigan.

Chris is a single father, and lives in Hartland, MI with his four beloved children: Alexis, Norah, Gabriel, and Isaac.

Chris Alberta